Brew Dog: Why Fetch Pet Insurance Is Getting Into the Beer Business

A limited-time product will raise money for Project Street Vet

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Fetch, best known as a tech-forward pet insurance company, is dipping its toe into another category entirely—craft beer—as a way to help fund a nonprofit veterinarian group.

With the launch of Fetch Pale Ale via partner Torch & Crown Brewing Company, the insurance provider will give a financial boost to its favorite charity, Project Street Vet, the Southern California-born service that’s establishing its first chapter in New York.

Support from Fetch—which spearheaded more than $400,000 in donations in the past year—has helped Project Street Vet grow from its San Diego home to outposts in Los Angeles, Atlanta and Orlando.

The vet service—founded by Kwane Stewart, who has been named one of the 2023 CNN

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in