Breaking Bad Fans Lose Their Minds as Gus Fring Returns in Ad for Los Pollos Hermanos

Delicious fake commercial for Better Call Saul

Headshot of Tim Nudd

From its inception, AMC's Better Call Saul has indulged in fake ads starring characters from the Breaking Bad prequel—beginning with the Albuquerque billboard from the summer of 2014 showing Bob Odenkirk as "James M. McGill, attorney at law," who eventually, of course, would become Saul Goodman.

Now, with season 3 of Better Call Saul coming this spring, AMC has unleashed a wonderful fake TV commercial featuring one of Breaking Bad's most notorious characters, Gus Fring, pitching his infamous chicken chain, Los Pollos Hermanos.

The ad is perfectly insipid, spoofing the anodyne blandness of so much bottom-feeding fast-food advertising. And Fring, played by Giancarlo Esposito, is perfectly sunny-faced, concealing his heart of darkness in grinning pitch for curly fries.

See the spot here:

Esposito shared the ad on Twitter, and hinted that Fring's backstory and rise to extreme evildoer will be told in the upcoming season of Better Call Saul. (Fans had expected as much when the first letters of each episode from last season spelled out "FRING'S BACK.")

To say Breaking Bad/Better Call Saul fans are excited about the return of Walter White's ultimate nemesis would be an understatement.

@nudd Tim Nudd is a former creative editor of Adweek.