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Brazilian fast-food chain Bob's has come up with edible packaging for its burgers, just to make the point that people love its food so much that they can't even wait to unwrap it before digging in. That's kind of cheating, isn't it? Making the wrappers tasty enough that no one threw them out rigs the game a little too much, don't you think? If people would ravenously tear through and ingest regular paper to get at these burgers, now that would be impressive.
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