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Ford is backing a new Spotify initiative from one of Brazil’s biggest newspapers that will offer audio versions of the outlet’s news stories starting as soon as the paper hits the stands each day.
The automaker’s sponsorship of the project is part of its promotional push around the Brazilian debut of its new Ford Edge ST, an SUV that the automaker is marketing to business executives who need reliable news on the go. Brazilian newspaper Estadão, which is forming a new editorial department dedicated to the undertaking, claims it marks the first on-demand news offering of its kind on the Spotify platform.
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