Brands Salute MLK, but When Does Inspiring Become Exploiting?

Trying to find a balance on Twitter

Here we are celebrating the life and legacy of civil rights pioneer Dr. Martin Luther King Jr. And right on cue, brands are tweeting out messages of rememberance stamped with the company's logo, or even the product itself.

@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.