The Brands Awaken for Star Wars Day, but Which of Them Used the Force for Good?

May the tweets be with you

Headshot of Alfred Maskeroni

If you're on the Internet, which you are if you're reading this, you know that today is Star Wars Day (because, May the Fourth be with you). It's the day where every Force-loving creature—droid, human or otherwise—proclaims their love for the movie franchise.

Perhaps you were alerted to the unofficial holiday by a far-out space scoundrel:

Or maybe by a guy having an identity crisis:

Or maybe it was a brand, which wouldn't be surprising, given the sheer volume of Star Wars-themed tweets coming out of cyberspace today. Somewhere in the galaxy, Disney CEO Bob Iger is doing his best Emperor Palpatine impression, as every brand and its father is tweeting about his property.

Below is only the tip of the lightsaber of tweets. Take a look:

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@maskeroni Alfred Maskeroni is director of video for Adweek.