Brad to the rescue

Headshot of Tim Nudd

Sure, the ads are a big highlight of the Super Bowl, but we here at AdFreak have found the slide in recent years from smart, accessible humor to total obnoxiousness (horse flatulance and crotch biting, anyone?) somewhat alarming. Which is why we’re heartened by the revelation that Brad Pitt will star in a Heineken ad during the Big Game. (The New York Post’s headline: “Pitt’s Six-Pack in Super Bowl Ad.” Hee hee.)

Woo-hoo! Traditional sexism replaced by beefcake? If that’s the reaction to last year’s FCC debacle, AdFreak—our feminine side, anyway—is fine with that. Whether other Super Bowl ads will incorporate the new trend remains to be seen. Bring it on!

—Posted by Mae Anderson

Photo: ZUMA Press

@nudd Tim Nudd is a former creative editor of Adweek.