Boy Scouts Grow Beards in Hairy New Print Campaign

Tagline: 'Be one with the wild'

Usually when brands try "back to the wild" campaigns, they shit the bed, because most brands either have no connection to anything approximating the wild, or they outgrew it decades ago (looking at you, Wrangler jeans). But since the Boy Scouts actually go camping and stuff, they can get away with it.

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