Boy-Band Parody Pits Hot Abs Against Mitt Romney

Hit video demands full disclosure

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Full Frontal Freedom, a self-described anti-PAC created by artists committed to enhancing civil discourse by removing their clothes as frequently as possible, has scored a viral hit with its parody of One Direction's "What Makes You Beautiful." It combines the boy-band appeal of shirtless men jumping in a pool with a message to Mitt Romney about disclosing his tax returns and his offshore accounts. Good abs, a catchy pop tune and a political message were enough to get them to 3 million views.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in