Bourbon Ad Shows You the Peculiar Way People Get Around in Woodstock, Ky.

That's just how they roll

Woodstock Bourbon's ad showing its hometown's enthusiasm for the brand is pretty funny (well, besides that "Barrellel Parking" sign—groan). But it's right on the brink of being one of those fake homespun liquor ads that Henry Rollins used to laugh at, what with the fiddle music and rural aesthetics. It's like O Brother Where Art Thou? but less subtle.

Perhaps this is because it was made by Australian agency CumminsRoss for the Australian market, and so it needs to show a somewhat cartoony version of Kentucky.

Still, you can't deny the funny visuals. Perhaps Mila Kunis can take a day trip from the Beam distillery in Clermont and learn how to barrel roll like this.

Credits below.


Client: Asahi Premium Beverages

General Manager, Marketing: Kate Dowd

Woodstock Brand Manager: Kelly Jones

Creative: CumminsRoss

Chief Executive Officer: Sean Cummins

Executive Creative Director: Jason Ross

Copywriter: Chris Ellis

Art Director: Aaron Lipson

Managing Director: Chris Jeffares

Group Account Director: Hayden Isaacs

Account Director: Damiano Dipietro

Account Manager: Jessica Chamberlain

Agency Producer: Susannah George

Media: CumminsRoss

Chief Media, Innovation Officer: Kirsty Muddle

Media Manager: Tom Johnson

Production Company: Guilty

Producer: Jason Byrne

Director: Tony Rogers

Director of Photography: Shelley Farthing-Dawe

Postproduction: The Butchery, The Refinery

Offline Editor: Tim Parrington

Online Editor: Eugene Richards

Grade: Vincent Taylor

Sound Design: Flagstaff Studios

Sound: Paul Le Couteur

Stills Photographer: Christopher Tovo

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.