Bottles, not breasts, spark British ad battle

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Having spent my entire life without breasts — no man boobs, even — I’ve never bothered to nurse an opinion on breastfeeding. Now that my close friends are breeding, I’ve only recently learned about the social pressures weighing on both breast and bottle. But America obviously doesn’t hold a candle to Britain, where a picture of a celebrity’s bottle-feeding baby has sparked an uproar. Child-advocacy groups say it’s a violation of the country’s ban on advertising of infant formula.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in