Bottled water is the most evil thing on earth

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

The anti-bottled-water project known as Tappening has unveiled a campaign in which it tells lies about bottled water in order to illuminate the supposed dishonesty in the category's marketing and make a case for drinking tap water instead. If you had trouble following that last sentence, don't bother with the campaign, because it's even more confusing. Basically, Tappening makes outrageous negative claims about bottled water (at one point saying it's "2% polar bear tears"), then admits it's lying, which is supposed to somehow cast tap water in a favorable light.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in