Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
So, this is a little weird … in its next campaign, Botox is actually going to confront the belief many people have that people who use it look like emotionless zombies. Allergan, which makes Botox, isn’t saying much, but the print and TV effort will be themed “Freedom of Expression.” Siegel & Gale’s Alan Siegel is quoted in this story saying the campaign could be a mistake, basically, because he thinks Botox does turn people into emotionless zombies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in