Boring Weekdays, Annoyed With Their Newfound Popularity, Come to Life in These Resort Ads

Actors portray days of the week—Monday through Thursday specifically, with a quick cameo by Friday—in MGM National Harbor’s new ads from McCann. The work is designed to boost early- and midweek visits to the Maryland entertainment and gaming destination. After all, why wait until the weekend to blow your money on craps? (Kidding, of course. You could also spend it on stage shows and fancy bistros there.) Last year, the agency introduced MGM National Harbor with an over-the-top cinematic spot. This new work takes a breezier tone, with the days of the week dropping by for a little attitude adjustment. Take Monday, for example (played by Bob Clendenin, whom you probably recognize from his long history of appearances on TV shows like Cougar Town, The Middle and Scrubs). Can the resort’s amenities and attractions lift the spirits of such a downer day? [kickout id="1"] Tuesday comes next (duh), and she’s not used to boisterous good times so early in the week: [kickout id="2"] “While traffic is strong during the week, MGM National Harbor saw an opportunity to drive more traffic during that window,” says McCann New York executive creative director Chris Mitton. “It doesn’t have to be a weekend or special event destination.” Perhaps the resort can even help get Wednesday over the hump: [kickout id="3"] Then here’s Thursday, who’s finally able to compete with Friday in the fun department: [kickout id="4"] “We cast on both coasts for the characters and saw a lot of people,” Mitton says. “It was really important to all of us that the characters were engaging and likable and we could feel their pain—that the mundane day they were used to had become transformed into something way more fun.” Overall, O Positive director Jim Jenkins (of recent Dilly Dilly fame) deals a winning hand, as the spots deliver relatable, sitcom-y smiles that bolster the brand's message without breaking the bank for silliness. CREDITS: Cast: Monday: Bob Clendenin Tuesday: Henny Russell Wednesday: Victoria Kelleher Thursday: Richard Pierre-Louis Friday: Brandon Keener Agency: McCann NY Co-Chief Creative Officers: Tom Murphy & Sean Bryan Executive Creative Director: Chris Mitton Executive Technology Creative Director: Nir Refuah Creative Directors: EJ Lee, Joey Monteverde, Carlos Wigle, Scott Cooney Executive Strategy Director: Joe Konietzko Strategy Director: Dan Wilkos Social Strategist: Karishma Shah Executive Account Director: Scot Beck Group Account Director: Nancy Tynan Account Supervisor: Alesy Iturrey Account Executive: Jen Blake Project Manager: Jess Avery Chief Production Officer: Nathy Aviram Senior Producer: Chance Bassett Senior Integrated Producer: Dagmar Wong Producer: Katie Boyko Production Company (Film): O-Positive Director: Jim Jenkins Executive Producer: Marc Grill Executive Producer: Ralph Laucella Director of Photographer: Darren Lew Editorial: Crew Cuts Editor: Jake Jacobsen Executive Producer: Nancy Shames Producer: Diana Seldin Colorist: Nice Shoes - Chris Ryan Mixer: Sonic Union - Paul Weiss Assistant Editor: Craig Rohrer Executive Post Producer: Stephanie Norris Conform/Composite: Dulany Foster IV & Delaney Porter Assistant Editor: Craig Rohrer Executive Post Producer: Stephanie Norris Conform/Composite: Dulany Foster IV & Delaney Porter Production - Stills Photographer: Mitch Jenkins Producer: Disco Meisch Postproduction / Retouching: Smoke & Mirrors

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Boring Weekdays, Annoyed With Their Newfound Popularity, Come to Life in These Resort Ads

McCann looks to boost MGM National Harbor midweek attendance

David Gianatasio

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David Gianatasio