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Distinctly cell shaded and drenched in chaos, the Borderlands video game series is far from subtle. So when I say that the ads for Borderlands 3 might sneak up on you, that’s no small feat.
Like Mad Max driving a burning fleshdozer through a Tide ad, the “Let’s Make Some Mayhem” campaign currently running in digital and social features spots that seem predictably bland on first blush, then go full masked psychopath.
Created by 2K’s in-house creative teams, the spots give a subtle hint of something amiss when the video first begins glitching, and then things truly go off the rails.
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