Ad of the Day

Borderlands 3 Is Invading Bland Ads With Enjoyably Chaotic Results

The video game's in-house marketing team makes you look twice

The villains and monsters of Borderlands 3 have worked their way into seemingly innocent ads for clothes, cola, dog food and more.2K
Headshot of David Griner
By David Griner

September 4, 2019

Distinctly cell shaded and drenched in chaos, the Borderlands video game series is far from subtle. So when I say that the ads for Borderlands 3 might sneak up on you, that’s no small feat.

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Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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