Booze Billboard Comes to Life at Night With Luminous UV Paint

Chicago artist Pose illustrates 'Life After Dark'

Australian brewer Coopers and ad agency kwp! Advertising recently commissioned Chicago street artist and illustrator Pose to create a "Life After Dark" billboard that's visible only at night. The artwork on the billboard, promoting Coopers Dark Ale, was done with luminous UV paint, so it looks blank during the day. At night, it features a striking illustration of what happens when a bunch of comic-book characters get drunk on a merry-go-round. That's what it looks like to me, anyway. Whatever it is, I like it. I wonder if this idea came before or after the the Seattle Aquarium's UV billboard. Check out some videos documenting the "Life After Dark" process after the jump. Via The Inspiration Room.


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adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
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