Boost Mobile’s ‘Come to Data’ Ad Campaign Is Pervy and Totally Ungodly

180LA pushes buttons

Your inner barbarian tells you it's quite all right to use your mobile phone anytime, anywhere. Play that dice game at the urinal? Sure, even though it requires vigorous arm-shaking motions that make you look like a perv in such a setting. Schmuck don't care! Unlimited data, people!

Boost Mobile encourages all manner of loutish phone behavior with new digital ads from 180LA that use a suggestive tagline, "Come to data," along with a creepy, salacious "voice in your head" narration. Or maybe the brand is just acknowledging what's already happening when users can't tear themselves away from their devices even long enough to tinkle without distraction or listen to a confession. (Who has to do the penance in the latter case—the sinner or the priest?)

There are Vines and short videos in the campaign, which may serve as inspiration for the uncouth or cautionary tales for the mannerly, and could've been called, "Decorum is so overrated."

CREDITS

Client: Boost Mobile

Director, Sprint Prepaid Group: Peiti Feng

Manager, Brand Advertising, Creative, Wally Fox

Brand Manager, Social Media, Brand Integration: Jill Johnson

Advertising Manager, Mario Cardenas

Social Media, Brand Integration, Bre Cohen

Campaign: "Come to Data"

Agency: 180LA

Managing Partner, Chief Creative Officer: William Gelner

Creative Directors: Mike Bokman, Jason Rappaport

Copywritera: Chris Elzinga, Daniel Chen

Art Directors: Marcus Cross, Jenny Kang

Head of Account Management: Chad Bettor

Associate Account Director: Paul Kinsella

Social Media Account Manager: Olivia Watson

Head of Production: Natasha Wellesley

Senior Producer: Lindsey Wood

Associate Producer: Lauren Prushan

Business Affairs Manager: Ivy Chen

Production Company: Treefort

Director: Shillick

Producer: Mike Begovich

Director of Photographyh: Max Gutierrez

Editing Company: Treefort (Web films), Melvin (Vines)

Editors: Josh Hegard (Web films), Dave Groseclose (Vines)

Color, Online Finishing: Sam Maliszewski, Melvin

Sound Design, Mix: Eddie Kim, Therapy