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If you like absurd cartoon supervillains, here's a campaign for you.
Mobile game maker Supercell and New York agency Barton F. Graf 9000 are hyping strategy game Boom Beach with a series of ads featuring Dr. T, a smack-talking mad scientist who could be a character straight out of a Pixar movie. And in a nice twist, all the offline ads point to a development that's happening this Friday in the game itself.
In Boom Beach, players battle against each other and computer-controlled opponents to collect resources.