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Wieden + Kennedy Amsterdam goes big in its new work for Booking.com, with a 60-second spot that tells the epic story of a "booking hero" whose knack for finding the perfect accommodations helps him not only enjoy a great vacation—it helps him fulfill his destiny.
We follow the guy's whole life, from a chance encounter with his future wife in a hostel through a romantic proposal at a chateau—and then through the downs, and mostly ups, of family life and professional success.
Four 30-second spots, with 15-second cut downs, will also roll out soon, along with five contextual online films that match user Google keyword searches.
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