Bond Is Great, and So Is Britain, Says Global Tourism Campaign

More 007 'Skyfall' fever

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

VisitBritain is capitalizing on the excitement over the 50th anniversary of the James Bond franchise—and the latest Bond film, Skyfall—with a global cinema ad that splices together clips from all six James Bond incarnations to show off the scenic beauty of Great Britain. It is, naturally, set to the Bond theme and concludes with a scene from Skyfall in which current Bond Daniel Craig looks out over London. Follow the link, and you'll find a Bond-themed contest with four puzzles to solve in four weeks for a chance to live it up like Bond, complete with Aston Martin.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in