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I was reading on Adrants that BMW ordered up more of these billboards from its agency, VogtGoldstein. As it turns out, I saw this billboard in situ while traveling on I-95 over the Fourth of July weekend, but I must admit that since then, I'd forgotten what it was advertising. Seeing a guy (or a facsimile of a guy) sitting on top of a billboard certainly takes one's eyes off the road, but strategically speaking, this ad is strictly from the fill-in-the-blank school.
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