Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
You want me to watch some company's goofy internal sales-meeting video from 1984 based on Ghostbusters? Thanks, but I'll pass. Wait, it's from Apple? OMG, lemme see! In October of that Orwellian year, Apple unleashed this anti-IBM piece spoofing the then-current box-office smash. Retitled "Blue Busters"—IBM being Big Blue—the presentation tweaks the film's impossibly catchy but thoroughly annoying theme song. Instead of proclaiming his courage when confronted by ghosts, singer Ray Parker Jr. now belts out spoof lyrics like, "We ain't afraid of no blue."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in