Blue Balls, Happy Ending, Pearl Necklace. They’re All Innocent Terms to Kids in These Ads

Thanks to the Torch safe-browsing router

Remember when a "happy ending" used to mean something else?

We do, too. And Torch is dedicated to keeping your kids in the dark (literally, when it's bedtime) as long as possible.

An anthem spot and a handful of shorter ads Torch—a router that promises better parental controls over kids' browsing habits—provide funny illustrations of how the product protects against inappropriate search results for terms like "happy ending," "pearl necklace" and "tossed salad," which seem innocent to a youngster, but could easily lead down a rabbit hole to adult content.

The ads keep the more depraved implications an inside joke between adult viewers, and show only G-rated interpretations.

Ad agency Fancy Rhino in Chattanooga, Tenn., where former McCann exec Vann Graves is now president and chief creative officer, created the commercials for Torch. The agency is also an investor in the online safety startup.

If the brand's products perform as well as promised (features include mandatory time-outs, site blocking and a comprehensive browsing history), parents can rest assured that kids will be forced to learn graphic slang the same way they did—from their more advanced, and less policed, classmates.

CREDITS

Client: Torch

Product: Torch Router

Campaign: "The Right Click"

Agency: Fancy Rhino

Creative Director: Vann Graves

Copywriters: Vann Graves / Joe Scalo

Art Directors: Joe Scalo

Production Company: Aero Films

Director: Jason Farrand

Producer: Sloane Skala

Director of Photography: Julian Whatley

Editor: Michael Distelkamp