Rarely do beer commercials challenge the status quo of hot chicks and gender jokes, but thanks to America's booming microbrew subculture, we've been gifted with some truly home-brewed commercials. Here, courtesy of Flying Dog Brewery, is the most inexplicable commercial for a new-beer release that you may ever see. If it captures the essence of the brew, called Wildeman, then this is a concoction made from wolf blood and steampunk wings. The ad opens on a bank of old TVs set up to produce a hallucinogenic trance as we watch a wolf growl, an owl fly, and a fat, bald British man chant "The way must be tried" in several languages. Our hero sinks a freshly used axe, the sort usually possessed by fantasy dwarves, into a log and peers at the screens. Then our Wildman smears blood all over his face and stalks off into the mist to try his luck at soaring. As far as I can tell, the beer tastes like insanity. Try it when it's released on Jan. 30, and let us know if this spot adequately captures the experience.