Blogger comes to defense of Jeeves

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When IAC CEO Barry Diller confirmed last month that the company would do away with the butler mascot at Ask Jeeves, he added a gratuitous jibe: “I don’t see many tears on the floor.” Not so. One anonymous former Ask Jeeves employee has taken up a campaign to save the dapper butler with, what else, a blog. On it, the unnamed Jeevesophile explains his motivation as pure loyalty after “many years of service to the butler.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in