Bleak Billboards in London Tell Sad Stories of People Priced Out of the City

Research project collects data on changing face of the capital

Bleak black-and-white digital billboards in London (one in Holborn and one in Aldgate) are telling the sad stories of people priced out of London as the city continues to change. If you're headed to or moving out of London, wants to know why.

The project was created by Rebecca Ross, a communication design and urbanism teacher at University of the Arts London. It's about the housing crisis, but it's more than that, too. Ross' intent is to hold politicians accountable for the planning changes that are changing the face of London. But most of the responses she's received in her call for a open dialogue at have been socioeconomic in nature.

While select quotes are being pulled for display on the billboards, all of the data collected by the project will be made available to the public in 2016—at which point, hopefully, somebody somewhere will do something with it. Of course, the fact that there's no guarantee that will happen is probably what makes it qualify as public art.

Either way, this is officially the classier British way to scream, "The rent is too damn high!"

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@rebeccacullers Rebecca Cullers is a contributor to Adweek.