Blake not doing Nike any favors

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With his star power on the rise at this year’s U.S. Open, you’d think James Blake might refrain from making little backhanded jabs at his corporate sponsors. But that isn’t his way. He prefers to speak his mind. “I don’t want respect just because I’m in the Nike ad or just because I’ve got some sort of an endorsement deal or something,” he told the press on Monday. “I want people to look at me as a tennis player, as a legitimate player that’s won a lot of matches that they don’t want to see in the draw next to them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in