Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Most startups can’t wait to produce their first ads, but for Blake Lively’s Betty Buzz line of alcohol-free mixers, there wasn’t too much of a rush.
That’s because since the Hollywood star launched her brand in September 2021, it’s seen strong support from fans and retailers alike, giving the new beverage challenger a chance to establish its distribution footprint before launching its first official ad—which goes live today.
“We planned to make ads sooner but were blown away by how organically Betty Buzz has been adopted and championed by people and partners alike,” Lively told Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in