Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In this new BlackBerry spot, BBDO makes an exhaustive effort to portray the Torch smartphone as a device that makes the business world more fun. Subways and elevators become roller coasters! Rush-hour traffic turns into bumper cars! Airplanes are toy jets! (Sorry, no licorice-whip escape slides.) The gal who collects your TPS reports glides past on roller skates! Visually, this is an awesome ad with memorable imagery. Still, who wants a whimsical smartphone? Most folks would settle for one that doesn't lose its signal in midtown.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in