Black Lives Matter in Akoo's Fall Fashion Film, Which Takes a Stand on Racial Violence

T.I.'s label sells more than clothes

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Police brutality is a hot-button issue in our nation right now. But despite the current advertising climate of social good projects, most brands have been silent on the subject. T.I.'s clothing label Akoo has broken that silence with its 11x Human fall collection and an introductory video that asks questions about social justice while promoting the fashion.

Diametrically opposed to traditional collection videos, which often go for nothing more than a mood, and sometimes seem to intentionally court confusion with nonsensical imagery, this is an introduction with a point of view.

"The campaign pushes a sense of social consciousness and responsibility around issues of racial violence, urging a sense of shared humanity as a way of counteracting increased brutality," says director John Merizalde.

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