Binge drinking is not a laughing matter

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With this anti-binge-drinking commercial, DrinkWise Australia has found a pretty cool way to dramatize the campaign’s tagline: “Kids absorb your drinking.” But as with any campaign like this, the question remains: What exactly constitutes binge drinking? And how, specifically, does one go about drinking “responsibly”? The DrinkWise Web site has some ideas, warning parents of children aged 7-12 that “laughing about drunken behaviour in yourself or others” sends the wrong message. So, have a good time, but please draw the line at laughter.

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