Billy Mays wants to sell you some ESPN360

Arnold today launches a pleasingly goofy campaign for ESPN360.com starring Billy Mays, the bearded infomercial guy usually seen shilling for OxiClean. See all four ads here. This genre's been parodied to death, but the ESPN spots score by being even dumber than we've come to expect. They're almost parodies of parodies, so unrelentingly stupid that they're amazingly effective. Mays is no different here than in any of his other ad gigs as he shouts exuberantly about the ESPN360 service, which lets you to watch your favorite teams online, "anywhere, anytime!" The "secret," Mays confides, is the Internet connection.