Billy Dee’s charisma still works every time

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.


To make sure this week ends on the right note, here’s the classic TV commercial with Lando Calrissian shilling Colt 45 malt liquor. The guy is smooth. Just listen to his delivery of the lines—he speaks the first three sentences of copy without taking a breath.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in