Billboards Warn Judgment Day Is Right Around the Corner

An evangelical broadcasting group has reportedly bought thousands of billboards around the world to announce that the apocalypse will happen 10 days from now, on May 21, 2011 (not on Dec. 21, 2012, so suck it, Nostradamus). On the day of reckoning, salvation awaits true believers, according to Family Radio, while the rest of humankind will endure massive earthquakes and five months of hell on earth. Strange, the Farmer's Almanac predicted a mild summer. To avoid the worst, Family Radio advises that you "cry mighty unto God for His message." That's what I did when I watched that new George Clooney ad from Italy, but it didn't help. "By not asking for money, I think they really and truly do believe" that the end is nigh, a religious studies professor in Ontario tells the Globe and Mail. (Of course, if you lived in Canada and the world ended, how would you tell?) Family Radio's leader, Harold Camping, has been wrong before, however. He originally predicted the global grand finale in 1994, so the current campaign is basically for a new-and-improved apocalypse. Such promises usually fall flat. (Note to self: Reschedule bowling night anyway.) 

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.