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Trying to help consumers through the recession, James Ready beer and Leo Burnett in Toronto made deals with local retailers to offer "billboard coupons." The idea was: You could snap photos of the coupons, redeem them at the local businesses and have lots of money left over—which you should then not spend wisely like a responsible impoverished person but piss away on cheap beer. Presumably, if your financial situation gets even bleaker, you could always move on to the hard liquor.
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