This Bike Maker Wants Videos of the Parts of Cities You Can Explore Only on Two Wheels

Rack up the Likes, grab Guy Ritchie's attention

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Foldable bike brand Brompton Bikes has launched #MyUnseenCity, a worldwide effort to commission videos exploring the hidden parts of people's cities. Created for the launch of its limited-edition Brompton Black Edition, of which only 5,000 will be made, the competition draws inspiration from moments you can experience only on the seat of a two-wheeler. 

With help from Oldie, agency Corke Wallis launched a two-minute video to inspire users. In it, bikers unfold their Bromptons and ride the town, their spokes and reflective gear lit by the moon and the city.

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