A big victory for the good book

Headshot of Tim Nudd

So Rolling Stone has decided to accept that bible ad, after all. The obvious response here would be thank the Lord! But that’s not really our job—it’s the job of the people at Zondervan, the bible publisher who originally submitted the ad.

Frankly, it was a little difficult to understand what the whole kerfuffle was about in the first place. Not to treat the Bible as a product like any other advertised in Rolling Stone, but readers are kind of used to making buying decisions based partially on ads, we figure, so they’ll do the same with this one.

Zondervan said the magazine had originally told the company it had a policy of not accepting ads for religious materials; now Rolling Stone saying there was “a misstatement of company policy,” so the ad is free to run. Oy.

—Posted by Catharine P. Taylor

@nudd Tim Nudd is a former creative editor of Adweek.