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McDonald's puts our minds to the test in this British campaign from Razorfish that features prankvertising and an online quiz.
The premise is that people can't concentrate on anything else when the Big Mac is nearby. Unlike some recent hair-raising ad stunts, and the million-calorie sandwich itself, the prank element here is pretty benign.
On a busy street, a young couple with a camera ask presumably unsuspecting passersby to take their picture. As they primp, a large portrait of a Big Mac is carried past by a different couple, who quickly switch places with the original pair just as the photo is about to be snapped.
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