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A McDonald's campaign that's so playful and pleasing that you want to watch it again and again? This is not happening! This is not happening! I figured I'd be snug in my grave, providing a happy meal for worms, before I'd ever have to write a glowing review of this company's advertising. And yet here I am, impressed by the savvy approach New York shop Translation takes in its "Think with your mouth" videos for the Big Mac.
These eight short clips, directed by Buck, employ different styles of music and animation to great effect.
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