Big League Chew still around to gnaw on

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With advertising to kids becoming increasingly taboo, it’s hard to believe that old commercials like this, for Wrigley’s Big League Chew (bubble gum shredded to simulate chewing tobacco), ever saw the light of day, lest the kiddies get the wrong idea. But as politically incorrect as the product may be, it is still sold, and there’s even a contest currently running online in which the winner can get his or her caricature on a pack of Big League Chew.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in