Big Happie Hair gives you that big-hair look

I don't think Big Happie Hair's Bumpit "hair-volumizing insert" was designed to physically graft more hair onto the head. But that's what it seems to do, for better or worse, to every model in this ad. But the styles advertised are confusing. Is there really a huge difference between "sassy" and "flirty"? And the "fabulous" 'do looks more like one of Tammy Faye Bakker's vintage hair farms than something you'd want to see on yourself.