In Rare Ad Appearance, Big Boi Rolls Out the Welcome Mat for New Homeowners

Agency Majority helps Realtor.com celebrate Black homeownership

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Our quality of life may not be defined by our possessions, but there are certain purchases that are still rather significant. Your first car, first major appliance, first home—each can signal an important milestone or major shift in your life, especially if it’s a bit of an upgrade.

In Realtor.com’s newest ad campaign, made in collaboration with Atlanta-based agency Majority, one couple manages to land their first “big boy house.” And for those who may not grasp the magnitude of the moment, hip-hop legend Big Boi is there to provide important context, one impressive feature at a time.

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