Big babies with tiny brains love Burger King

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here's another gem from Crispin Porter + Bogusky for Burger King. Is it disturbing? Perhaps. But it's a whole lot tamer than that commercial with the King "sexing up" square butts for kids! In the latest ad, that mommy type in the tracksuit creeps me out more than the guy playing in the sandbox. What's her story? Look, if some folks want to put on baby bonnets and onesies and play with plastic pails—if they find it helps relieve the soul-scaring agony of daily life—heck, I'll have what they're having … and a side of fries to go! Via BNET.

—Posted

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in