‘Bic for Her’ Pens Deluged With Sarcastic Reviews on Amazon

Silly product gets response to match as backlash gathers steam

Headshot of Tim Nudd

The sarcastically adoring Amazon.com review is a time-honored bit of anti-consumerism dating back to the Three Wolf Moon T-shirt and surely further than that. Now, it's Bic's turn to get savaged, as women (and some men) are flooding the Amazon.co.uk product page for "Bic for Her" pens with comically reverent five-star reviews, and some just-as-funny one-star ones. The pens—which are described right there in the technical specs as being "designed to fit comfortably in a woman's hand" with an "attractive barrel design available in pink and purple"—have been around for a while, but this wave of backlash is just gathering steam. Check out some of the reviews below. And have a look at Bic for Her's U.S. Amazon page, which is going down the same path. Via Jezebel.

@nudd Tim Nudd is a former creative editor of Adweek.
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