Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The sarcastically adoring Amazon.com review is a time-honored bit of anti-consumerism dating back to the Three Wolf Moon T-shirt and surely further than that. Now, it's Bic's turn to get savaged, as women (and some men) are flooding the Amazon.co.uk product page for "Bic for Her" pens with comically reverent five-star reviews, and some just-as-funny one-star ones. The pens—which are described right there in the technical specs as being "designed to fit comfortably in a woman's hand" with an "attractive barrel design available in pink and purple"—have been around for a while, but this wave of backlash is just gathering steam.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in