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The sarcastically adoring Amazon.com review is a time-honored bit of anti-consumerism dating back to the Three Wolf Moon T-shirt and surely further than that. Now, it's Bic's turn to get savaged, as women (and some men) are flooding the Amazon.co.uk product page for "Bic for Her" pens with comically reverent five-star reviews, and some just-as-funny one-star ones.

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