'Bic for Her' Pens Deluged With Sarcastic Reviews on Amazon

Silly product gets response to match as backlash gathers steam

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The sarcastically adoring Amazon.com review is a time-honored bit of anti-consumerism dating back to the Three Wolf Moon T-shirt and surely further than that. Now, it's Bic's turn to get savaged, as women (and some men) are flooding the Amazon.co.uk product page for "Bic for Her" pens with comically reverent five-star reviews, and some just-as-funny one-star ones.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...