BFGoodrich tires take after frogs, cheetahs

The Martin Agency's latest work for BFGoodrich plays like a Spider-Man outtake set on a high-rise scaffold. A window washer bolts on a goofy-cool green frog's arm with sucker-fingertips to secure his grip, so he can reach an elusive dollop of bird dropping. I'm pretty sure what he does is against union rules. It's also a stretch, literally and figuratively, as a metaphor for the gripping ability of BFGoodrich tires. There's a making-of clip (posted after the jump) that shows footage from an upcoming ad with an actor dressed in cheetah pants, complete with tail (as well as a real cheetah, also with tail). I'd look good in cheetah pants. Maybe for the next AdFreak casual Friday. The campaign continues the new trend of animals in tire ads, following Bridgestone's Super Bowl whale spot. I think they make tires out of whales these days. Kidding. It's baby seals.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.