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At the risk of becoming known as the beat reporter at AdFreak on KISS, here’s another news flash about the marketing genius of the makeup-obsessed heavy metal band: it plans to open its first branded coffeehouse later this year in Myrtle Beach, South Carolina. However, the idea, although KISS-sanctioned, was not the brainchild of marketeer and self-described discoverer of Van Halen Gene Simmons—it was thought up by Brian Galvin, who is described in this story as a 31-year KISS fan.
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