Betting on bada bing

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

The mob may be out of Vegas but it’s alive and well in online gaming. And not just the goodfellas, but the molls as well. Internet casino CasinoFortune.com, seeing that they were getting, excuse the expression, hits from a lot of women, discovered that females liked the idea of going to a cyber-casino (they don’t have to dress up, you see) but not online sports books or poker sites (where the men flock).

So they figured, who better to use as endorser enforcers than the actress who plays Tony Soprano’s daughter, Jamie-Lynn

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in