The Best TV Commercial From Cannes That You Never Saw Before

BBDO's big crowd pleaser for Smart car

If there were a Crowd Pleasing Lions contest at Cannes, this Smart car commercial from BBDO Germany would have run off with it this year. It's all the more delightful because it was something of a surprise—a TV spot that hadn't been blogged and reblogged endlessly over the past year. It's a great little David and Goliath story about a Smart Fortwo that goes offroading, leading to all sorts of amusing sight gags—and a killer ending that had the crowd cheering loudly when it was screened Saturday at the Palais with the other Gold Lion winners. (It won gold in both Film and Film Craft.) The soundtrack is great, too—rounding out the ad's attitude perfectly. Smart, indeed.

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